About Chair UP

Chair UP is a program designed to promote more physical activity in the offices for healthier and happier people.

The program was launched in May 2018 with its “Fasten Seat Belts” edition in a business center with over 2,400 employees who were motivated to move more at their workplace.

The initiative was honored with a special award as one of the most innovative business-related ideas of the year.

Its mission is to motivate more and more people to make positive changes in their lives, focusing on physical activity and healthy lifestyles.


VENELINA VELICHKOVA – Co-founder & Coordinator
Venelina is an initiator of the “Chair UP” program and its main driving force.
She is the founder of “all6” – an agency for PR & Digital marketing focused on sports events, products, companies, and athletes.

KRASSE GUEORGUIEV – Co-founder and Chair UP coach
Krasse Gueorguiev is the first Bulgarian who participated and successfully finished one of the World’s hardest running competitions – “The Badwater Race” in the Death Valley with a 216 km long track and asphalt heated up to 90 degrees Celsius. He has done over 60 marathons (42 km) and more than 30 ultramarathons (over 100 km) in places from the Arctic to Cambodia, from the Sahara desert (the legendary 240 km Marathon of the Sands) to the Brazilian jungle (257 km). Krasse started to run at the age of 30 when he was an overweight smoker with an extremely unhealthy lifestyle. However, he quickly discovered that running is his sport. Starting with walks in the park, he gradually got engaged in running and started to run longer and longer distances. He progressed to ultra-long disciplines, which very few people in the world succeed at. In January and September this year, Krasse achieved success at two more amazing challenges. In January he ran for 36 hours run on a treadmill in a trade center in Sofia in order to raise funds for children with oncohematological diseases’ sports camps. In September he did the same thing, but the hours were 55, the place was Plovdiv and the running was outdoors.

DIMITRINA SIVKOVA, Chair UP coach, Physiotherapist
Dimitrina is a physiotherapist and founder of “Fina Style” (2002) – a center for massage and physiotherapy. She’s a member of the Management Board of the Bulgarian Association of Physiotherapists, as well as an instructor of Rocktape (the biggest brand for kinesiological tape). Dimitrina has been working for more than 18 years in the field of massages and physiotherapy techniques related to sports and the sedentary lifestyle of office workers. She first became interested in these issues in 2006 when “Fina Style” opened a branch office in a large business building and started working with one of the telecoms in the country. Since then she has been searching for and testing the possibilities for reducing the negative effects of sedentary lifestyle through kinesiotherapy and physiotherapy practices. She works with active athletes and has participated in a number of sporting events and extreme challenges as a personal physiotherapist. She is the physiotherapist of the ultrarunner Krasse Gueorguiev, who ran 36 hours for charity in January this year and another 55 hours in September.

A part of the CHAIR UP team, Rossy is also an aerobics, stretching and Kangoo Jumps instructor. For the past 8 years, she teaches group activity classes for children and adults. Together with the sports in the gym, she develops various outdoor Kangoo Jumps routines with different intensity and workout locations – the park, the mountain, the city. As a part of the CHAIR UP programs, Rossy teaches workouts in an office environment using office chairs and desks. Together with Krasse she teaches anti-stress workout sessions, working in teams or couples. Rossy believes that movement is a way of living and also a step towards a better everyday life for each person, family, working team or friends company.

Elena Kemileva

ELENA KEMILEVA – Yoga teacher
Elena is not just yoga, she is a yoga teacher, a physiotherapist, and a yoga therapist with over 15 years of experience As a therapist her job is to help people and take care of their health, through yoga and give them the best treatment – prevention. For her yoga is a science of life, which she tries to establish as a way of life. It’s her hobby, work, life philosophy. She thinks that yoga gives a much more complete and comprehensive understanding of the whole person (body, mind, soul) and it is a path to a better, happier, healthier, and harmonious life.