Chair UP is a program designed to promote more physical activity in the offices for healthier and happier people.
The program was launched in May 2018 with its “Fasten Seat Belts” edition in a business center with over 2,400 employees who were motivated to move more at their workplace.
The initiative was honored with a special award as one of the most innovative business-related ideas of the year.
Its mission is to motivate more and more people to make positive changes in their lives, focusing on physical activity and healthy lifestyles.
VENELINA VELICHKOVA – Co-founder & Coordinator
Venelina is an initiator of the “Chair UP” program and its main driving force.
She is the founder of “all6” – an agency for PR & Digital marketing focused on
DIMITRINA SIVKOVA, Chair UP coach, Physiotherapist
Dimitrina is a physiotherapist and founder of “Fina Style” (2002) – a center for massage and physiotherapy. She’s a member of the Management Board of the Bulgarian Association of Physiotherapists, as well as an instructor of Rocktape (the biggest brand for kinesiological tape). Dimitrina has been working for more than 18 years in the field of massages and physiotherapy techniques related to sports and the sedentary lifestyle of office workers. She first became interested in these issues in 2006 when “Fina Style” opened a branch office in a large business building and started working with one of the telecoms in the country. Since then she has been searching for and testing the possibilities for reducing the negative effects of sedentary lifestyle through kinesiotherapy and physiotherapy practices. She works with active athletes and has participated in a number of sporting events and extreme challenges as a personal physiotherapist. She is the physiotherapist of the ultrarunner Krasse Gueorguiev, who ran 36 hours for charity in January this year and another 55 hours in September.
ROSSY ROUSSEVA, Chair UP coach
A part of the CHAIR UP team, Rossy is also an aerobics, stretching and Kangoo Jumps instructor. For the past 8 years, she teaches group activity classes for children and adults. Together with the sports in the gym, she develops various outdoor Kangoo Jumps routines with different intensity and workout locations – the park, the mountain, the city. As a part of the CHAIR UP programs, Rossy teaches workouts in an office environment using office chairs and desks. Together with Krasse she teaches anti-stress workout sessions, working in teams or couples. Rossy believes that movement is a way of living and also a step towards a better everyday life for each person, family, working team or friends company.
ELENA KEMILEVA – Yoga teacher
Elena is not just yoga, she is a yoga teacher, a physiotherapist, and a yoga therapist with over 15 years of experience As a therapist her job is to help people and take care of their health, through yoga and give them the best treatment – prevention. For her yoga is a science of life, which she tries to establish as a way of life. It’s her hobby, work, life philosophy. She thinks that yoga gives a much more complete and comprehensive understanding of the whole person (body, mind, soul) and it is a path to a better, happier, healthier, and harmonious life.